CMO plan · Diwali 2026
New-car free paint correction
Premium wash + machine paint correction, free for the first 10 new-car owners (₹15 lakh+) per studio. Ad → VSL or chat door → 2 questions → studio's Lead Desk → phones ring → call in 5 min → visit → coating offer.
Go live in 4 steps (≈15 min)
Customer link for ads: offer.washintime.com · Files on your Mac: Desktop/WIT-NewCar-Ads
- Turn on server tracking (2 min). Open pixel settings → scroll to Conversions API → Generate access token → Copy. Then open the Supabase SQL box, paste select public.app_secret_set('wit_capi_token', 'PASTE_TOKEN'); with your token in place of PASTE_TOKEN → Run.
- Import the campaign (5 min). Open Ads Manager (WIT KNR 2021 one perfume) → the ⋯ / Export & import icon above the table → Import ads in bulk → pick WIT-newcar-campaign-import.csv. Everything comes in PAUSED. If it flags missing images, attach the matching PNG from the Desktop folder (4:5 for Feeds, 9:16 for Stories/Reels).
- Studios turn on phone alerts. Send the staff message (below the footer of Claude's reply) to each studio: log in at leads.washintime.com → tap 🔔.
- Switch on. In Ads Manager, turn on the campaign and the 3 ad sets (₹400/day each). Leads ring the studio phones within seconds.
Live slot counter (real CRM) · 10 per studio, refreshes every Monday
Landing pages
Creatives
Campaign draft (PAUSED)
CRM + tracking
Test run (sandbox account, real phone-sized browser)
- VSL door: "No" on ₹15 lakh shows the polite exit, no lead saved ✅
- VSL door: both Yes → form → lead saved in Karimnagar desk (sandbox) → thank-you with slot number ✅
- Chat door: Yes/Yes → Harrier → name → number → day → Hanumakonda desk → thank-you ✅
- Chat door: "No" → polite exit + WhatsApp the studio ✅
- Same number twice → same lead, no extra slot ✅ · bad number rejected ✅ · server refuses a "No" answer even if the page is bypassed ✅
- Pixel fired PageView, Qualified, NotEligible, Lead ✅ · no page errors ✅
Go-live checklist
- Nik approves pages, ads, videos
- Praneet reads the Telugu lines
- CAPI token into Vault
- Page + Instagram IDs into the CSV
- Studios turn on 🔔 alerts in the Lead Desk
- Import CSV (PAUSED) → check → switch on only on "daddy go live"