# Ad copy: WIT New-Car Paint Correction (Diwali) Generated from `ads.json` (edit that file, not this one). `{Studio}` = Karimnagar / Hanumakonda / Siddipet; `{StudioTe}` = Telugu name. Telugu is a DRAFT until Praneet reads it. Humanizer pass done. Renders: `../creative/renders/NCPC----<4x5|9x16>.png`. ## C1 Diwali new-car gift Persona: family that brought a new SUV home this festive season, pooja done · Angle: the car's first visit as a Diwali gift · Awareness: problem unaware, offer-led · Sophistication: 2 · Load-bearing beat: offer **On the image:** WIT {Studio} · This Diwali / New car this Diwali? Its first paint correction is on us. / Premium wash + machine paint correction. Usually ₹3,000. Free for the first 10 new-car owners. / New cars above ₹15 lakh / No card, no deposit **Primary text, short:** New car this Diwali? Its first premium wash and machine paint correction at WIT {Studio} is free. Usually ₹3,000. Only the first 10 new-car owners get it. **Primary text, medium:** Brought a new car home this festive season? Bring it to WIT {Studio} for its first visit and we'll do a premium wash plus machine paint correction, free. It usually costs ₹3,000. It's for cars bought recently and worth more than ₹15 lakh, and only the first 10 owners per studio get it. Tap below, answer two quick questions, and the studio will call you to pick a day. **Primary text, long:** The car is home, the pooja is done, and it still smells new. The paint won't stay that way by itself. Most new cars sit in a stockyard and get wiped down with rough cloths before delivery. That leaves fine swirl marks you only see in sunlight or under a phone torch. Pooja day adds turmeric, kumkum and marigold sap on top. This Diwali, WIT {Studio} will do your new car's first premium wash and machine paint correction for free. It usually costs ₹3,000. It's for cars bought recently and worth more than ₹15 lakh, first 10 owners per studio. You don't pay anything: no card, no deposit, nothing to buy at the visit. Tap the button, answer two Yes/No questions, and the studio will call you to book your slot. **Headlines (40 max):** 1. First paint correction on us 2. New car? Usually ₹3,000. Free 3. For new cars above ₹15 lakh **Description:** Premium wash + paint correction for the first 10 new-car owners. **CTA button:** Get Offer ## C2 Torch test Persona: owner who thinks a new car means perfect paint · Angle: a 10-second test they can do tonight · Awareness: problem unaware → problem aware · Sophistication: 3 (mechanism: stockyard wash swirls) · Load-bearing beat: problem **On the image:** WIT {Studio} · New cars / Shine a torch on your bonnet tonight. / Those fine circles are swirl marks from the stockyard wash. We take them out free on your new car's first visit. / Usually ₹3,000 / First 10 new cars above ₹15 lakh **Primary text, short:** Shine your phone torch on your bonnet tonight. Those fine circles are swirl marks from the stockyard wash. WIT {Studio} takes them out free on your new car's first visit. **Primary text, medium:** Try this tonight. Switch on your phone torch and hold it close to the bonnet. See the fine circles and rainbow streaks around the light? Those are swirl marks. New cars pick them up in the stockyard, where they get wiped with rough cloths before delivery. WIT {Studio} will machine-correct them, with a premium wash, free on your car's first visit. It usually costs ₹3,000. Open to the first 10 new cars worth more than ₹15 lakh. **Primary text, long:** Try this tonight. Switch on your phone torch and hold it close to the bonnet. See the fine circles and rainbow streaks around the light? Those are swirl marks. New cars pick them up before delivery. They wait in a stockyard and get wiped with rough cloths, and the marks only show in sunlight or under a torch. Right now is the cheapest time to fix them, because the paint on a new car is still thick and unworn. WIT {Studio} will do a premium wash and machine paint correction free on your car's first visit. It usually costs ₹3,000. Our team shows you the paint before and after. No card, no deposit, nothing to buy. It's open to the first 10 owners of cars bought recently and worth more than ₹15 lakh. Tap the button to check if your car qualifies. **Headlines (40 max):** 1. Torch test: see the swirl marks 2. Swirl marks out, free 3. New car? Free paint correction **Description:** Usually ₹3,000. First 10 new cars above ₹15 lakh. **CTA button:** Learn More ## C3 Pooja-day stains Persona: owner a few days after the vehicle pooja · Angle: pooja residue sitting on new clear coat · Awareness: problem unaware · Sophistication: 3 · Load-bearing beat: problem **On the image:** WIT {Studio} · After the pooja / Turmeric and kumkum on new paint? / Pooja marks and marigold sap left on the bonnet can stain the clear coat. We wash and machine-correct new cars free on the first visit. / Usually ₹3,000 / New cars above ₹15 lakh **Primary text, short:** Pooja done? Turmeric, kumkum and marigold sap left on new paint can stain the clear coat. WIT {Studio} will wash and machine-correct your new car free on its first visit. **Primary text, medium:** The pooja leaves its marks on the bonnet: turmeric, kumkum, marigold sap, coconut water. Left there for days, they can stain the clear coat. Bring the car to WIT {Studio}. We'll do a premium wash and machine paint correction free on its first visit. It usually costs ₹3,000. For the first 10 new cars worth more than ₹15 lakh. **Primary text, long:** The pooja is the best part of bringing a new car home. It also leaves turmeric, kumkum, marigold sap and coconut water on the bonnet. Left there for days, those can stain the clear coat. There's usually more under them. New cars get wiped with rough cloths in the stockyard before delivery, which leaves fine swirl marks you only see in sunlight. This festive season WIT {Studio} will do a premium wash and machine paint correction free on your new car's first visit. It usually costs ₹3,000. No card, no deposit, nothing to buy. Open to the first 10 owners of cars bought recently and worth more than ₹15 lakh. Tap below to check if your car qualifies. **Headlines (40 max):** 1. Pooja marks off your new paint 2. Free first visit for new cars 3. Usually ₹3,000. Free this Diwali **Description:** Wash + paint correction for new cars above ₹15 lakh. **CTA button:** Learn More ## C4 10 slots per studio (text-only note) Persona: owner already thinking about detailing · Angle: real scarcity, 10 slots per studio · Awareness: solution aware · Sophistication: 2 · Load-bearing beat: offer · Format: native notes-app static (text only) **On the image:** Notes · WIT {Studio} / 10 free slots for new cars this Diwali / Premium wash + machine paint correction / Usually ₹3,000. Free on the first visit / Car bought recently, worth more than ₹15 lakh / No card, no deposit, nothing to buy / When 10 cars are booked, the offer closes at WIT {Studio}. / Tap below to check if your car qualifies. **Primary text, short:** WIT {Studio} has 10 free paint-correction slots for new cars this Diwali. When they're booked, the offer closes. **Primary text, medium:** 10 slots at WIT {Studio}, for new cars only. You get a premium wash and machine paint correction on the car's first visit. It usually costs ₹3,000; for these 10 cars it's free. The car needs to be bought recently and worth more than ₹15 lakh. When the 10 are booked, the page tells you, and you can leave your number for the waitlist. **Primary text, long:** Here's the whole offer. WIT {Studio} is taking 10 new cars this Diwali for a free premium wash and machine paint correction. It usually costs ₹3,000. Who qualifies: cars bought recently and worth more than ₹15 lakh. What you pay: nothing. No card, no deposit, nothing to buy at the visit. What happens: you answer two Yes/No questions, leave your WhatsApp number, and the studio calls you to pick a day. When all 10 slots are taken, the page says so and takes a waitlist instead. Tap the button to check if your car qualifies. **Headlines (40 max):** 1. 10 free slots at WIT {Studio} 2. First 10 new cars only 3. Check if your car qualifies **Description:** Free wash + paint correction. New cars above ₹15 lakh. **CTA button:** Get Offer ## C5 Usually ₹3,000, free Persona: value-conscious new-car owner · Angle: plain price anchor, ₹3,000 service free · Awareness: solution aware · Sophistication: 2 · Load-bearing beat: offer **On the image:** WIT {Studio} · New-car offer / Usually ₹3,000 / Free on your new car's first visit. / Premium wash + machine paint correction. For the first 10 new cars above ₹15 lakh. / No card / No deposit / Nothing to buy **Primary text, short:** A premium wash and machine paint correction usually costs ₹3,000 at WIT {Studio}. For the first 10 new cars above ₹15 lakh, it's free this Diwali. **Primary text, medium:** Premium wash plus machine paint correction usually costs ₹3,000. At WIT {Studio} it's free on a new car's first visit, for the first 10 owners. The car needs to be bought recently and worth more than ₹15 lakh. There's no card and no deposit, and you don't have to buy anything at the visit. Tap below and answer two quick questions. **Primary text, long:** Usually ₹3,000. Free for 10 new cars at WIT {Studio}. What's included: a premium wash, then machine paint correction. We polish out the fine swirl marks new cars pick up in the stockyard, where they're wiped with rough cloths before delivery. Why now: the paint is still thick and unworn, so this is the cheapest moment to do it. What it costs you: nothing. No card, no deposit, nothing to buy. Our team shows you the paint before and after. Open to cars bought recently and worth more than ₹15 lakh, first 10 per studio. Tap the button to check if your car qualifies. **Headlines (40 max):** 1. Usually ₹3,000. Free for 10 cars 2. Free paint correction, new cars 3. No card, no deposit needed **Description:** Premium wash + paint correction on the first visit. **CTA button:** Get Offer ## C6 Before / after Persona: owner who cares how the car looks in photos · Angle: show the difference on one panel · Awareness: problem aware · Sophistication: 3 · Load-bearing beat: proof (shown on the owner's own car at the visit) **On the image:** WIT {Studio} · Paint correction / Same black paint. One half corrected. / Machine polishing takes out the swirl marks new cars get before delivery. Free on the first visit. / Usually ₹3,000 / New cars above ₹15 lakh **Primary text, short:** Left: the swirl marks most new cars pick up before delivery. Right: the same paint after machine correction. WIT {Studio} does this free on your new car's first visit. **Primary text, medium:** One panel, two halves. The left side has the fine swirl marks new cars pick up from stockyard washes. The right side has been machine-corrected. WIT {Studio} will do this to your whole car with a premium wash, free on its first visit. It usually costs ₹3,000. For the first 10 new cars worth more than ₹15 lakh. We show you your own paint before and after. **Primary text, long:** This is what paint correction does. The left half shows the fine circles and haze most new cars pick up before delivery, from rough-cloth washes in the stockyard. The right half is the same paint after machine polishing. You'll only see those marks in sunlight or under a phone torch, but they dull the gloss on a car that's supposed to look its best right now. WIT {Studio} will do a premium wash and full machine paint correction free on your new car's first visit. It usually costs ₹3,000. Our team shows you your own paint before and after. No card, no deposit, nothing to buy. First 10 owners of cars bought recently and worth more than ₹15 lakh. Tap the button to check if yours qualifies. **Headlines (40 max):** 1. See the swirls, then see them gone 2. Free paint correction, new cars 3. Usually ₹3,000. Free this Diwali **Description:** First 10 new cars above ₹15 lakh. No card, no deposit. **CTA button:** Learn More ## C7 ₹15 lakh+ cars only Persona: owner of a premium new car who wants it treated that way · Angle: invitation, limited to cars above ₹15 lakh · Awareness: solution aware · Sophistication: 5 (identity: the car deserves it) · Load-bearing beat: offer **On the image:** WIT {Studio} · By invitation / Only for new cars above ₹15 lakh. / The car's first premium wash and machine paint correction, free. 10 slots at WIT {Studio}. / Usually ₹3,000 / No card, no deposit **Primary text, short:** This one is only for new cars worth more than ₹15 lakh. The first premium wash and machine paint correction at WIT {Studio} is free. 10 slots. **Primary text, medium:** We kept this offer small on purpose. It's for new cars worth more than ₹15 lakh, and only 10 of them at WIT {Studio}. The car gets a premium wash and machine paint correction on its first visit, free. It usually costs ₹3,000. Tap below and answer two Yes/No questions to check. **Primary text, long:** This offer is for new cars worth more than ₹15 lakh, and WIT {Studio} is taking 10 of them this Diwali. A car at that price usually comes home with swirl marks already in the paint. They come from rough-cloth washes in the stockyard before delivery, and they show up in sunlight or under a phone torch. On the car's first visit we'll do a premium wash and machine paint correction, free. It usually costs ₹3,000. No card, no deposit, nothing to buy at the visit. Tap the button, answer two Yes/No questions, and the studio will call you to pick a day. **Headlines (40 max):** 1. New cars above ₹15 lakh only 2. 10 slots: free paint correction 3. First visit on us at WIT {Studio} **Description:** Premium wash + paint correction. Usually ₹3,000. **CTA button:** Learn More ## C8 Telugu headline (DRAFT) (DRAFT) Persona: Telugu-first owner after the vehicle pooja · Angle: core offer in Telugu · Awareness: problem unaware, offer-led · Sophistication: 2 · Load-bearing beat: offer · TELUGU IS DRAFT until Praneet reads it **On the image:** WIT {StudioTe} · దీపావళి ఆఫర్ / కొత్త కారు కొన్నారా? మొదటి పెయింట్ కరెక్షన్ ఉచితం. / ప్రీమియం వాష్ + మెషిన్ పెయింట్ కరెక్షన్. సాధారణంగా ₹3,000. మొదటి 10 మంది కొత్త కారు ఓనర్లకు ఉచితం. / ₹15 లక్షలకు పైగా కార్లు / కార్డ్, డిపాజిట్ అవసరం లేదు / నా కారు అర్హత చూడండి → **Primary text, short:** కొత్త కారు కొన్నారా? మీ మొదటి పెయింట్ కరెక్షన్ మా తరపున ఉచితం. ప్రీమియం వాష్ + మెషిన్ పెయింట్ కరెక్షన్, సాధారణంగా ₹3,000. WIT {StudioTe}లో మొదటి 10 మంది కొత్త కారు ఓనర్లకు మాత్రమే. **Primary text, medium:** కొత్త కారు కొన్నారా? మీ మొదటి పెయింట్ కరెక్షన్ మా తరపున ఉచితం. WIT {StudioTe}లో ప్రీమియం వాష్ + మెషిన్ పెయింట్ కరెక్షన్. సాధారణంగా ₹3,000. మొదటి 10 మంది కొత్త కారు ఓనర్లకు ఉచితం. ₹15 లక్షలకు పైగా విలువైన, ఇటీవల కొన్న కార్లకు మాత్రమే. కార్డ్ అవసరం లేదు, డిపాజిట్ లేదు. కింద బటన్ నొక్కి రెండు ప్రశ్నలకు జవాబు ఇవ్వండి. స్టూడియో నుంచి మీకు కాల్ వస్తుంది. **Primary text, long:** ఈ రాత్రి ఫోన్ టార్చ్ ఆన్ చేసి బానెట్ దగ్గర పెట్టి చూడండి. లైట్ చుట్టూ సన్నని గుండ్రటి గీతలు కనిపిస్తాయా? అవి స్విర్ల్ మార్క్స్. డెలివరీకి ముందు స్టాక్‌యార్డ్‌లో గరుకు గుడ్డలతో తుడవడం వల్ల వస్తాయి. పూజ రోజు బానెట్ మీద పడిన పసుపు, కుంకుమ, బంతిపూల రసం అలాగే వదిలేస్తే క్లియర్ కోట్ మీద మరకలు పడొచ్చు. ఈ దీపావళికి WIT {StudioTe}లో మీ కొత్త కారుకి ప్రీమియం వాష్ + మెషిన్ పెయింట్ కరెక్షన్ ఉచితం. సాధారణంగా ₹3,000. కార్డ్ లేదు, డిపాజిట్ లేదు, ఏమీ కొనాల్సిన అవసరం లేదు. ₹15 లక్షలకు పైగా విలువైన, ఇటీవల కొన్న కార్లకు మాత్రమే. మొదటి 10 మందికి. కింద బటన్ నొక్కండి. **Headlines (40 max):** 1. కొత్త కారుకి పెయింట్ కరెక్షన్ ఉచితం 2. సాధారణంగా ₹3,000. ఇప్పుడు ఉచితం 3. మొదటి 10 మందికి మాత్రమే **Description:** ₹15 లక్షలకు పైగా కొత్త కార్లకు మాత్రమే. **CTA button:** Learn More